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Publisher keeps the written word alive
Mr David Waweru, the Chief Executive Officer, Word Alive Publishers. He says readers want quality and value for their money. Photo/LIZ MUTHONI
Posted Thursday, December 17 2009 at 00:00
In the first catalogue, he priced the books as Sh290 but after an informal survey after three years, he found that the top selling books were also the most expensive.
So, they repackaged the books and increased the price to right level while giving sufficient discount to the bookshops.
About 50 per cent of the printing is done abroad because there are few good local printing presses and even these are too busy.
He also says publishers in the Far East keep their deadlines and charge lower.
“We keep repackaging the books to keep them active in the market,” he says.
Word Alive Publishers has an office in Uganda and will soon be heading to Rwanda but Tanzania may be tricky because most of their books are in English.
But they are looking to translating more books into Kiswahili.
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